OFF
Style for the International Street Film Festival
The annual spectator review of short films, held in open areas in Russia and the world since 2014. The event is positioned as a new film festival format based on a large geography, the fundamental holding of all events in the open air and the absence of a professional jury.
OFF
Style for the International Street Film Festival
The annual spectator review of short films, held in open areas in Russia and the world since 2014. The event is positioned as a new film festival format based on a large geography, the fundamental holding of all events in the open air and the absence of a professional jury.
The annual spectator review of short films, held in open areas in Russia and the world since 2014. The event is positioned as a new film festival format based on a large geography, the fundamental holding of all events in the open air and the absence of a professional jury.
Task
Make a recognizable style that translates the field of activity. It is necessary to have a symbol, simple and concise, but recognizable, as the festival is only gaining popularity.
Interview
An interview was conducted with Alexander Shcheryakov, the ideologist and organizer of the festival.
The main symbol of the festival is light, namely lanterns. With the help of them, the audience vote and choose the winner. I would like to somehow reflect this in the style of the event.
I also want the theme of freedom of choice, incorruptibility to be broadcast in the logo and in the whole style. Since the chief judge is a spectator.
The main symbol of the festival is light, namely lanterns. With the help of them, the audience vote and choose the winner. I would like to somehow reflect this in the style of the event.
I also want the theme of freedom of choice, incorruptibility to be broadcast in the logo and in the whole style. Since the chief judge is a spectator.
Insight
Many options and concepts were proposed, but they settled on the version with the bird symbol. Freedom, light, film - all this perfectly reflects the mood of the festival. The name also uses the word "worldwide" instead of "international" to emphasize the friendliness of the competition.
Pattern
Symbolizes popular signs for the film industry - play and rec. The pattern is used in monochrome. The spacing between elements cannot be less than that specified in the example. When applied to colored surfaces, the pattern is tinted in the color of the analog combination.
Elements
The shapes of a ray of light, a play button, the main symbol of the festival, can be used. Dark colors are preferred.
